As some of you may already know – I changed my business name a few weeks ago. I was previously know as donnas | creations.
I have had a few people ask me why I didn’t request a name change via Facebook and keep the almost 3,000 likes that I had! Well, I decided to start all over, new page, zero likes! I had a feeling over the last few months (of being donnas | creations) that I wasn’t getting the “reach” I should be getting considering all the likers that I had. And interestingly enough I was right!!
My reach is now much higher even though my likes are much lower! I often tell people that I would rather have 100 likes from people that are genuinely interested in my work than 3000 that really don’t care!
So next time you look and compare yourself to your competitor - that has three times as many likers, just remember it’s quality over quantity!! How many of those likers are actually engaging in your page?
Better to look at how many are “talking about” the page.