Well, we all know how much of a sucker I am for beautiful designs. But I am pretty sure it’s not just me. Surely it’s just not me??
I only use and buy Benefit make-up and skin care, because it looks great on my bathroom cabinet! I think it works too….I hope!
The other day I was out grocery shopping when I spotted the some beautiful packaging. It was for some green tea something or other, I loved it, I needed it. I don’t even like green tea! But I wanted it purely because it looked good! Same isle, different product - water, same same right? well... not for me... I wanted the one in the long glass tube that was 4 times the price of all the other waters!
My point is, if your product, (or logo for that matter) looks awesome and fits your target market, then thats your 1st step to success, your product (or business) then needs to be awesome to keep people coming back.
Surely I’m not the only one that judges the product by the packaging???
Have you ever bought something purely because it looks awesome??