I’m a tradie, do I need a logo?

Short answer is yes of course you do! 

I get it, most of your work comes from referrals? Yes, but other customers still need to find you and best of all remember you. You need to be noticed and remembered.

Christie and Steve from Voltair

How can you get noticed in such a competitive market? 

Having a professional logo designed is as important as the professional job you offer. You want to portray quality?  You need a good quality logo and branding to help do the talking for you. 

There are so many opportunities to get your logo and business name out there in a memorable way... for example, if you are a tradie that regularly does work on people’s houses, you could get  FREE advertising by having your work vehicle designed with your logo and contact details so potential customers driving past remember you, team that up with some matching uniforms and you’ve got yourself a winning combination. Check out Voltair Air conditioning, their branding is on point and its consistent from their website to socials to uniforms to vehicles!  And how about an A- Frame sign that you can put out the front to remind potentials what you do and who you are. 

Have a strong social media presents: it’s free to set up all of the socials and free to join local Facebook groups. There is always someone needing a tradie just like you. Before and after pics are great! Everyone loves them! Take photos of the progress and behind the scenes. Make sure your branding is consistent and put your logo on all your images and post regularly. Brand recognition is so important because it’s reminder of who you are and what you do and sets you apart from your competitors. 

Set up a google my business account and don’t be shy to ask customers to leave a review. This creates confidence in your workmanship, and proof of your quality work and skills. 

After you have finished a job make sure to leave a quality business card or even a business card magnet, so your customers can easily remember you, use you again and refer you to their friends. Remember to be consistent and matchy matchy, it builds trust and creates pride for not just yourself but also your employees. 

We have a range of tradie branding packages available to help you on the right path to branding success, designed for the busy tradie, that include: 

• Custom designed logo

• Matching business card design

• 500 premium printed business cards

• Social media header design

Optional extra add ons

• Matching Xero or MYOB invoice header

• A- frame design and printed

• Custom vehicle wrap design

• Interactive Email signature

• Magnetic business cards

• Social media templates

If you would like to find out more, call 0421 300 972 or email: hello@designcapital.com.au

Custom Logo Design

I get asked a lot why I only do custom logo designs (as opposed to pre- made)… well a few reasons. Mainly because I believe a logo should be unique to you and your business. On first contact with a client that is looking for a logo, I send them a logo checklist. The checklist asked questions that are designed to prompt you into thinking about what you really want (and need) your logo to achieve. The more information I get from you the better your logo will be. In this case more is definitely best. The idea of pre - made logos is really tempting, because during the logo design process there are always unused concepts, that will never see the light of day again. But it goes against everything I was trained to do.

I LOVE designing logos and creating brands.

Some designers have their own style and that style rubs off on their work. I have never considered myself to have a “style”. I think I have a very broad range of clients and I have been told that a lot lately from new clients that want to work with me because of my range of designs.

I design for my client and not for myself! 

Business cards?

Theses are my business cards

Business cards?? Whats the first thing that comes to mind? Card with some text on it?? Business cards could be so much more?? I have clients that uses there business cards as swing tags,  loyalty cards or even appointment cards. And they don’t always have to be standard rectangle, they could be sexy round cornered, slimline cards, square or even round, like mine!. These are so many options these days… what about clear plastic business cards? That’s always an option. Business cards don’t necessarily have to be for business either; they could be mummy cards, for catching up on play dates. Or Blogging cards so people can remember the name of your blog…